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Why Green Beauty Matters to Me (and Should Matter to You Too!)

You’d be shocked to know that...

A ton of supposed "green and clean" products aren’t that green at all. They’re simply masquerading as such (we see you sneaky marketing peeps). That’s why at The Care Principle, we pride ourselves on being a brand you can trust — no marketing gimmicks or carefully hidden chemicals.

We only use quality ingredients that are safe for you... and they get to work... leaving you with deeply nourished and radiant skin. It’s that simple. As life should be.

My "Green Beauty" Roots

I grew up watching my Nonna (Italian for "grandmother") tend to her garden, use coffee grinds for plant fuel, and make soap out of lard. Everything went from her fields to her home. No toxic chemicals or harmful preservatives getting in the way of all-natural goodness. There’s much to be said about that. Because Nonna also happened to be my best friend, I enjoyed a front-row seat to her green way of living, well before it was en vogue. I miss her daily, but her inherently green philosophy on life has stayed with me.

As it turns out, like my Nonna, Europeans are way ahead of the rest of the world when it comes to "green beauty". So far, they have banned more than 1,300 harmful chemicals from their cosmetic products. In Canada, we only prohibit or restrict about 600 of those toxic chemicals. And, the U.S. only bans 11 chemicals from cosmetic use.

Sadly, that means most of us in Canada and the U.S. are slathering on soaps, lotions, creams and potions that our European counterparts deem unsafe! Not ok. Quite maddening actually.

You Deserve Better

You’re busy enough with work, family and self-care. So naturally you have limited time to research all the harmful chemicals you should be avoiding in your beauty products. That’s why we did all of the research and thinking for you with The Care Principle. We use only safe and natural ingredients... that work!

Why so much focus on "green" ingredients? Well, according to researchers, women put an average of 12 different products on their skin every day. Those 12 products contain a staggering 168 chemicals on average. With the skin’s ability to absorb up to 70 percent of what is applied to it topically, how many of those nasty chemicals are seeping into the skin and possibly the blood stream? Many studies have linked the toxins allowed in cosmetics to a wide range of health issues including:

  • Hair loss
  • Hormonal imbalance
  • Infertility
  • Kidney and liver problems
  • Skin irritation
  • Various forms of cancer


It’s time to make safer choices.

Premium Ingredients Without a Premium Price Tag

At The Care Principle, we didn’t just want to give you the best ingredients without regard to cost. We wanted to make our line affordable. Anywhere else, our anti-aging skin care line would cost 3 times as much. But we wanted to make it far more accessible to all. For less than cup of coffee each day, you can indulge in a premium anti-aging skin care line... worry-free, toxin-free, and always animal cruelty-free.

I wanted to make something my Nonna would be proud of... to cultivate it and bring it from nature’s fields into your casa. It’s time for all of us to Absorb Goodness.

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