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The Colour

of Care.

Equal parts skin care and makeup, our moisturizing Lip Care collection keeps lips lush and hydrated with vivid pigments that brighten your look and lift your spirit.

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Makeup-Free Skin

in Seconds.

Our extra-foamy Biodegradable Facial Cleansing Wipes remove oil, dirt and even waterproof makeup with a single wipe.

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Dina Unveils TCP

On CityLine.

Our Founder Dina Pugliese-Mirkovich reveals the very personal and inspiring story behind the launch of The Care Principle on Cityline, Canada’s longest-running national daytime talk show.

Skin-Loving Ingredients

Skin-Loving Ingredients

Scan the ingredients on our products with confidence! You’ll find 100% safe plant-based ingredients that nourish, hydrate and protect the skin.

All Skin Types Welcome

All Skin Types Welcome!

Our bio-friendly formulas are made to improve the look and texture of your skin whether it’s oily, dry, combination, acne-prone or sensitive.

Give Back With Us

Help Us #GiveBack

We donate a portion of the proceeds from every purchase you make to a select group of charities and organizations that serve our communities.