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3 Amazing Benefits of Facial Serum

For decades, beauty experts have drilled the three basics of skincare into our pretty little heads: cleanse, tone, and moisturize. But, most of us only use traditional moisturizers. That means we’re missing out on a true beauty powerhouse — the facial serum.

We couldn’t launch The Care Principle without including a facial serum in our lineup because we know firsthand how a quality serum can not only change the way your skin feels, it can downright make you glow.

We totally get that if you’re new to facial serums you could mistakenly think they’re just another product the beauty industry pushes to get you to part you with your hard-earned money. That’s why we’re here to break down the three amazing benefits that prove facial serums actually deserve a place in your skin care routine.

Amazing Benefit #1: Counteracts the Signs of Aging

What makes facial serums so unique is they’re devoid of the fillers and fluids that make up most moisturizers. Where a traditional moisturizer might have between 5 and 10 percent active ingredients, a facial serum usually has around 70 percent. That means your skin gets a higher concentration of topical antioxidants, collagen and other active ingredients that work more effectively to plump the skin and reduce the appearance of fine lines and wrinkles.

Amazing Benefit #2: Boosts Hydration

Because facial serums are lightweight and easily absorbed, they penetrate the pores more deeply, resulting in truly moisturized skin without an oily or greasy residue. In fact, serums absorb so quickly and completely you can comfortably use them in conjunction with a cream-based moisturizer and your favorite foundation.

Amazing Benefit #3: Brightens Dull Skin

We saved the best benefit for last. Antioxidant-rich serums like our Infinite Glo really prove their worth when it comes to stimulating cell renewal, restoring skin tone, and naturally color-correcting the dark spots that occur with aging. When used daily, a multi-tasking serums like ours plays a vital role in giving your skin the youthful glow we all crave.

The best time to apply a facial serum is right after you cleanse and tone your face. When your skin is still slightly moist, it’s the most susceptible to absorbing all the concentrated goodness packed into the serum. Then, apply your eye cream followed by your day cream or night cream. Follow this skin care routine twice every day, in the morning and before bed, and you’ll see dramatic results in no time.

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