TCP Launches Vegan Lip Care in 8 Vibrant Shades


TORONTO, December 15, 2020
— In time for the holidays, The Care Principle and founder Dina Pugliese-Mirkovich have added a splash of colour to the clean beauty brand with 8 vibrant lip shades made from a vegan, eco-friendly formulation that’s 100% free of harmful additives.

The new Lip Care collection includes a Lip Liner, Lipstick Crayon, and tinted Lip Balm. Each product can be purchased individually or in a Lip Kit, which includes one shade of the liner and lipstick crayon plus a custom pencil sharpener and stylish vegan leather case.

There’s a shade for every mood and complexion, with fun names like Red Carpet Ready, Rumpa Plum Plum, Espresso to Go, Toasted Almond, Nearly Nude, Biscotti Bite, Touch of Pink, and Pink Pearl. Although the creamy collection was conceived pre-pandemic, it’s a timely self-care pick-me-up for many women who say they still wear makeup at home to feel pampered and confident while social distancing.

"Maybe you have a Zoom call. Maybe you just want to feel good. You put on this lipstick, and it’s an instant pick-me-up for your pout," says Pugliese-Mirkovich.

Until now, the Canada-based beauty brand has sourced and manufactured its skincare products close to home. But, to create the sustainable Lip Care collection, Dina took things beyond Canada’s borders, back to her Italian roots, where the world’s finest lip pencils are crafted with revolutionary biodegradability.

"Making products that are good for our skin and the environment has always been a top priority for our brand," says Pugliese-Mirkovich. "We’re beyond proud that everything about this lip collection — from the formulation to the packaging — is designed with the utmost care for our customers' skin and their ecological footprint."

Some of the unique environment-friendly design features of the new lip pencils include:

  • Ethical certified wood construction 
  • Organic water-based bio varnish 
  • Recyclable storage caps 
  • Certified organic ingredients


The lip formula is also packed with all the goodness customers have come to expect from The Care Principle. It’s infused with moisturizing coconut oil, Vitamin E, and nourishing fatty acids to help lips stay hydrated.

“We know women want more than just beautiful colour on their lips,” says Pugliese-Mirkovich. “They want their lips to feel soft and cared for with every swipe, especially during winter. These products deliver that.”

The Lip Liners retail for $18. Lip Balms are $20, and Lipstick Crayons are $22. Customers can find the best value in the Lip Kits, which offer a 30% savings at $34. All lip products are available exclusively at

About The Care Principle
Shocked by all the toxic chemicals packed into most beauty jars, TCP founder Dina Pugliese-Mirkovich set out to formulate an effective and affordable skin care line made with 100% all-natural ingredients. Our skin-loving products feature premium, plant-based ingredients that nourish, hydrate and protect the skin. We never cut corners with fillers or additives, and our formulas are always free of parabens, sodium lauryl sulfates and phthalates so your skin can Absorb Goodness™ all day long.

To arrange an interview with Dina Pugliese-Mirkovich, or for further details please contact Nev Jovanovic at The Care Principle.

Contact Information:
Nev Jovanovic
+1 647-694.5710