About five years ago, my world was rocked. I was coming home from a wonderful vacation with my husband, and instead of basking in the memories of the trip and reminiscing about our travels (as we so love to do), I received...

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You’d be shocked to know that... A ton of supposed "green and clean" products aren’t that green at all. They’re simply masquerading as such (we see you sneaky marketing peeps). That’s why at The Care Principle, we pride ourselves on being a...

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For decades, beauty experts have drilled the three basics of skincare into our pretty little heads: cleanse, tone, and moisturize. But, most of us only use traditional moisturizers. That means we’re missing out on a true beauty powerhouse — the facial serum. We...

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